OFFICIAL LAUNCH
The countdown is on. Smoosh will be available to purchase on 14th April 2026.
Sign up to our email list to be first in line.
ABOUT SMOOSH Elevated baby skincare that looks good, feels good and does good.
Smoosh is a UK-made baby skincare brand, developed by industry experts and founded by close friends Sophie and Victoria. Their mission is to create products that truly care for and protect sensitive baby skin .
The idea for Smoosh grew from a shared vision and years of experience working professionally in skincare and for baby brands. As mothers, they noticed a gap in the market for innovative, clinically tested, paediatrician and dermatologically approved products that were made with natural ingredients and had packaging designed that appealed to modern parents, and from this, the idea for Smoosh was born.
After 3 years of research, development and testing, Smoosh is ready to launch!
ACCREDITATIONS
-
Made in the UK
All Smoosh products have been manufactured in the UK by a team of experts.
-
Clinically Tested
All Smoosh products have been Clinically Tested, Paediatrician Approved and Dermatologically Tested.
-
Fragrance Free
No added perfumes or fragrances, designed suitable for sensitive skin.
-
Vegan & Cruelty Free
Vegan formulations which are never testing on animals.
-
Natural Ingredients
Harnessing the power of nature to create safe and effective products, safe to be used from birth.
-
Safe from Newborn
All formulations are safe to use from newborn and safe for sensitive skin.
Nurturing babies, empowering families 10% of net profit to mother & baby welfare initiatives
We believe there is a better way to do business, a way where profit meets purpose. That's why Smoosh donates 10% of net profits to charitable initiatives that support maternal and infant welfare.
As mothers ourselves, we're deeply passionate about giving back to the community and space that we exist in. From day one, giving back has been part of our core values. Not as a campaign, but as a responsibility to support the communities that inspire everything we strive to create.
